The Urban Electric Co.

Born from a belief that sophisticated design and craftsmanship should coexist.

I completed a marketing internship at Urban Electric, where I supported the marketing team manage Webflow blog updates, organized press tracking, and contributed to content calendars that aligned with upcoming product launches. I also assisted in producing a 300-person experiential event in New York.

Urban Electric redefines modern craftsmanship by hand-building lighting fixtures that blend timeless design with contemporary vision. Artisans and designers work side by side to create objects that celebrate detail, quality, and creativity.

The Journey

Understanding the Brand

Explored Urban Electric’s heritage to understand how craftsmanship, creativity, and storytelling shape its identity and influence its presence within the design industry.

Audience and Strategy

Studied how Urban Electric communicates with design professionals through trade-focused storytelling, partnerships, and editorial collaborations.

Digital Content Management

Maintained and updated the company’s Webflow blog and content calendar, curating stories that complemented The Current, Urban Electric’s annual magazine.

Press Tracking and Industry Research

Monitored and organized press coverage from Architectural Digest, Sixtysix Magazine, Veranda, Elle Decor, Dwell and House Beautiful.

Event Production Support

Assisted in planning and coordinating a 300-person experiential event in New York featuring Robert Rufino, and guests such as Marta Stewart and Lynn Yaeger, ensuring the brand’s craftsmanship and design values were reflected throughout the experience.

Presentation and Design Support

Redesigned PowerPoint decks for the monthly Sales and Operations meetings, creating cohesive visuals and layouts that aligned with brand guidelines. Improved clarity, consistency, and usability to strengthen internal communication.

Within Three Months

3,048,350 Instagram accounts reached

Instagram followers increased 5%

9,460,765 Instagram views

66,038 Instagram interactions

Dive into the stories I helped bring to life, from celebrating the 10th edition of The Current in “Inside the Celebration” to unveiling newly released fixtures in “Shining Lights Make Their Debut.” 

Photography courtesy of The Urban Electric Co.